Drop brand names such as Viking, Sub-Zero and Bosch. Identify granite countertops and stainless-steel appliances. Mention appealing features such as those pullout shelves in the kitchen cabinets or the walk-in pantry.
Try to hit [buyers'] hot buttons. Give as many details or facts about a property as you can.
That could include updates such as a new roof, separate his-and-hers closets, a finished basement or a master bedroom downstairs.
A saltwater pool, or a pool that has been recently resurfaced or updated, is also worth distinguishing from its traditional counterparts.
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