Saturday, July 14, 2012

6 things your home listing should include - cont.

4. Good grammar is mandatory. Bad spelling and grammar can be as big a deterrent as hokey copy. It sends the message that a seller doesn't have good agent representation. If an agent can't take the time to spell-check the listing, what other corners is that agent going to cut?
Here's a good example of how bad spelling and ill-conceived content can put buyers off, followed by a fix for it.
Before: "Seeing is beleiving! Foundation has new concrete/foam insluation skirting and all joints have foam insulation and are caulked. Owner will be painting exterior in the spring.'
After: "This distinctive ranch is located on a picturesque 1.4-acre lot in the heart of Slingerlands. There's a massive stone fireplace and wall of windows in the LR overlooking the private wooded lot. You'll feel like you are in the Adirondacks! The open floor plan is perfect for entertaining. It's sure to be a treasure once updated with your personal touch."
Sounds more compelling than the "before" right? (Side note: While good insulation is important, it might not be the thing that gets buyers out in droves.)
Moreover, be careful with abbreviations that people might not understand. While agents might use "WBF" as an abbreviation for wood-burning fireplace, many home shoppers would have no idea what that meant and therefore can't be swayed by it.

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